Kendall Jenner Just Broke the Internet With Her Super Bowl Ad—And Her Ex-NBA Boyfriend Had the PERFECT Response

Kendall Jenner Just Broke the Internet With Her Super Bowl Ad—And Her Ex-NBA Boyfriend Had the PERFECT Response: Kendall Jenner just pulled off what might be the most self-aware celebrity moment of 2025—and the internet absolutely can’t stop talking about it.

The supermodel’s first-ever Super Bowl commercial for Fanatics Sportsbook has exploded across social media, but not for the reasons you might think. Instead of playing it safe, Jenner went straight for the jugular, weaponizing one of the internet’s favorite conspiracy theories: the infamous “Kardashian Kurse.”

What IS the Kardashian Kurse?

For those living under a rock, the “Kardashian Kurse” (yes, spelled with a K) is the long-running internet theory that any NBA player who dates a Kardashian-Jenner sister suddenly experiences a mysterious decline in their basketball performance. Coincidence? The internet thinks not.

From championship dreams derailed to playoff disappointments and career slumps, the pattern has become such a phenomenon that sports fans have been tracking it for years. And now, Kendall Jenner herself is cashing in on the joke.

The Ad That Changed Everything

In her Fanatics Sportsbook commercial, Jenner doesn’t shy away from the elephant in the room—she runs straight toward it with a smirk. The ad boldly suggests she’s been betting ON the curse itself, flipping the narrative and owning the controversy that’s followed her dating life for years.

It’s cheeky. It’s self-aware. And it’s absolutely genius marketing.

Her Ex’s Epic Response

But here’s where it gets even better. One of Jenner’s ex-NBA boyfriends caught wind of the ad and decided to jump into the conversation with some friendly social media banter. While the playful exchange has sent fans into a frenzy, it proves one thing: even those who’ve allegedly been “cursed” can laugh about it now.

The back-and-forth shows there’s no bad blood—just good-natured humor about one of sports’ most talked-about superstitions. Fans are eating it up, with thousands of comments debating whether the curse is real or just an elaborate coincidence.

Kendall’s Super Bowl Pick: A Bold Prediction

As if the ad wasn’t enough to get people talking, Jenner appeared on “The Tonight Show Starring Jimmy Fallon” to drop another bombshell: her pick for next week’s Super Bowl.

Her choice? The New England Patriots.

Now, Patriots fans are probably thrilled—or absolutely terrified. Does betting on a team activate the curse? Or does it only work in reverse? The internet is already running wild with theories about whether Kendall’s endorsement is a blessing or a death sentence for New England’s championship hopes.

The Genius of Owning Your Narrative

What makes this entire campaign so brilliant is how Jenner has flipped the script. For years, the “Kardashian Kurse” narrative has been something whispered about her and her sisters—usually with a negative connotation. Athletes allegedly avoided dating them. Sports commentators made snarky jokes. Reddit threads analyzed every relationship and subsequent playoff performance.

But instead of ignoring it or getting defensive, Jenner leaned all the way in. She turned the joke into a marketing goldmine, showing exactly why the Kardashian-Jenner empire continues to dominate pop culture: they know how to control their own story.

Social Media Explodes

Twitter, Instagram, and TikTok are currently drowning in reactions:

• NBA fans are debating which players were actually affected by the curse
• Patriots fans are frantically trying to figure out if they should be worried
• Sports bettors are genuinely wondering if they should fade Kendall’s picks
• Marketing professionals are applauding the absolute brilliance of the campaign

The hashtag #KardashianKurse is trending, with thousands weighing in on whether this is all in good fun or if there’s something genuinely supernatural happening in the Kardashian-Jenner orbit.

The Business Brilliance Behind the Laughs

Let’s be real: Fanatics Sportsbook just won the Super Bowl advertising game before the big game even happens. By hiring Jenner and letting her lean into this narrative, they’ve created:

1. Viral buzz without paying for additional marketing
2. Genuine conversation that feels organic, not forced
3. Cross-demographic appeal reaching both sports fans and pop culture enthusiasts
4. Memorable branding that people will actually remember after the game

This isn’t just an ad—it’s a cultural moment.

Is the Curse Actually Real?

Here’s where things get interesting. While skeptics dismiss the Kardashian Kurse as confirmation bias and cherry-picked data, the track record is… well, kind of impressive.

Without naming names (we’ll let you Google that yourself), several high-profile NBA players have experienced notable career shifts, playoff disappointments, or championship near-misses during or after relationships with Kardashian-Jenner sisters.

But correlation doesn’t equal causation, right? Right?

What This Means for the Patriots

New England fans are now in an impossible position. Do they:

• Embrace Kendall’s endorsement as a sign of mainstream appeal?
• Panic that she’s just cursed their Super Bowl hopes?
• Bet against their own team to hedge against supernatural forces?

Only time will tell if the Patriots can overcome what might be the first celebrity-endorsed sports curse in Super Bowl history.

The Perfect Super Bowl Marketing Storm

As we head into Super Bowl week, Jenner’s ad has accomplished something most brands can only dream of: it’s made people genuinely excited about a sportsbook commercial. In an era where viewers notoriously skip ads or only watch for the big-budget spectacles, Fanatics has created something people actually want to talk about.

And the best part? The story keeps evolving. Every retweet from a former NBA player, every debate about the curse’s legitimacy, and every nervous Patriots fan adds fuel to the viral fire.

In Closing

Kendall Jenner just turned one of the internet’s favorite jokes about her dating life into a marketing masterpiece. By owning the “Kardashian Kurse” narrative with humor and confidence, she’s shown exactly why her family has stayed relevant for nearly two decades.

Whether you believe in the curse or not, one thing is certain: this Super Bowl ad is already a winner. And if the Patriots lose next week? Well, you know exactly who the internet will blame.

Place your bets accordingly.

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