Amazon to Roll Out Faster, Redesigned Fire TV Interface – UK Users Face Delay
Amazon has revealed plans for a significant software update that will soon begin rolling out to its Fire TV streaming devices and internet-connected televisions, marking one of the biggest changes to the platform in recent years. The update introduces a redesigned user interface, improved performance, and a heavily refreshed Fire TV mobile app. However, while the changes will arrive sooner in some regions, users in the UK are expected to receive the update later than others.
At the heart of the announcement is a rebuilt Fire TV interface that Amazon says is both faster and easier to use. Rather than simply adjusting the look of the menus, Amazon’s development team has reworked the underlying code that powers the interface. As a result, the company claims that everyday tasks such as opening menus, switching between apps, and browsing content can feel noticeably snappier. In some usage scenarios, Amazon reports speed improvements of up to 20–30 percent compared to the current interface, which could be particularly welcome on older or lower-powered Fire TV devices.
The redesigned interface places a stronger focus on content discovery. One of the most notable changes is improved universal search, allowing users to find films and TV shows across all of their subscribed streaming services in one place. Instead of jumping between individual apps, Fire TV will surface titles from multiple platforms in a single set of results, making it easier to see where something is available and start watching more quickly.
Navigation and layout have also been refined to reduce clutter and make information easier to scan. Menus are said to be better organised, with clearer sections and more intuitive placement of commonly used features. Amazon appears to be aiming for a balance between promoting content and ensuring users can still reach their apps and settings without unnecessary steps.
Visually, the update brings a more contemporary design language to Fire TV. Amazon has introduced rounded corners, updated fonts, smoother colour gradients, and more consistent spacing throughout the interface. These changes are intended to improve readability and create a cleaner overall appearance, especially on larger television screens. While the core Fire TV experience will remain familiar, the refreshed look is designed to feel more modern and polished.
Alongside the on-screen changes, Amazon is also rolling out what it describes as a “transformed” Fire TV mobile app. The updated app is expected to integrate more closely with the new interface, offering improved remote control functionality, easier content browsing, and better ways to manage what you watch. For users who prefer using their phone as a remote or for searching and queuing content, the app update could play an important supporting role in the new Fire TV experience.
Amazon has confirmed that the update will be delivered to Fire TV streaming sticks as well as compatible Fire TV-powered televisions via an automatic firmware update. However, the company has not provided a precise rollout schedule for each region. While some international users are expected to see the new interface relatively soon, UK customers have been warned that they will need to wait longer before the update becomes available.
Despite the delayed UK rollout, the announcement signals Amazon’s continued investment in Fire TV as competition in the streaming device market intensifies. With rivals such as Roku, Google TV, and Apple TV all refining their platforms, Amazon’s focus on speed, design, and smarter content discovery suggests it is aiming to keep Fire TV relevant and competitive for years to come.
